Phoenix Contact began as a family-owned business and has grown to become a global market leader in electronics. It seeks to improve itself continuously with the goal being speed and flexibility in reacting to customer needs and market developments. Therefore, Phoenix Contact has changed from a centralized organizational structure to a decentralized product oriented enterprise in order to bring a strong market and customer focus with regard to market segmentation.

For one of the resulting business units, industrial field connectivity, DIALOGBILD created a strategy picture, which shows the interfaces, processes and stakeholders. The aim of this picture is a common understanding for a functioning network across all business units and the goals of this specific business unit IFC.

A strategy for growth needs the cooperation and acceptance of all staff. So, Phoenix Contact decided from the beginning, to allow everyone to participate in the development workshops. In the first workshop the managers created the background and structure. The second workshop was used to define the content by a cross-departmental group.

 WE GROW TOGETHER

PHOENIX CONTACT – INDUSTRIAL FIELD CONNECTIVITY

An 8 page leaflet not only describes the individual scenes of the dialogue picture, but also shows the development of the picture, as well as an introduction for the rollout.

Because of this atypical rollout with the help of this dialogue picture, the managing director of this business unit, Mr. Mellies, was interviewed by the company newsletter to present his goals.

From the beginning of the roll-out, we produced cups with 3 scenes from the dialogue picture. The reason is that the cups were often taken to other departments in the organization and so the message could spread.