E-LEARNING/BLENDED-LEARNING

DER RICHTIGE MIX MACHT’S

Digital learning media has become one of the most important components of knowledge transfer. Recipients are able to gain and test their level of knowledge irrespective of where they are and within a short amount of time. Certain topics though certainly remain suited to classroom teaching, for example when it comes to managers preparing their team for upcoming change processes. In these cases a combinations of both forms of learning (blended learning) may be suited. Digital leaning media can be a very advantageous medium to set the knowledge of all participants on one level before taking part is a classroom teaching scenario. It would also be suitable after a classroom teaching to internalize the discussed material and study certain topics further in depth.

  1. Whiteboard-animation - preparation for an e-learning module:

The personell of a big pharmaceutical company was to be motivated, to take part in an e-learning module concerning energy saving.

For this purpose we designed a whiteboard animation, which was preceding the e-learning module as a teaser. Within 3 minutes the user was sensitised, why energy saving is important generally  and for the company especially and how much every single employee can influence this.

2. Digital presentation for a roadshow

The chairman of a savings bank association used an interactive dialogue picture, to present the new strategy and its implementation to his colleagues. In order to deepen the subjects the dialogue picture has subsequently been used in the branches,

Exeptional for this project was, that the picture was updated semi-annually with additional scenes according to the stategy and its implementation.

3. Learn about processes of development with an interactive dialogue picture

We designed a dialogue picture for BMW which explained the development process of a vehicle. The picture is still used in events, in order to give colleagues an overview of the whole process. Also, it is utilised as a discussion basis in business meetings with process partners. On the basis of this dialog picture an interactive version was generated, with which employees werde able to click through each step and receive more details.

4. A communication package as an introduction for new bank lending processes:

For a bank we developed a communication package, consisting of a dialogue picture and an animation film.

The animation was used on a sales conference, so as to discuss the current banks lending situation, whereas the dialog picture presented the renewed loan process. The picture itself was rolled out in several hundred branches.

After the employees were discussing situations the customer finds himself in, which were illustrated in the picture, different customer approaches were practiced with the help of an e-learning tool.