KPMG GOES TO CAREER FAIR WITH DIALOGBILD

New instruments should convince talented future managers:

How do you persuade the best and the brightest to join your firm?  For KPMG it is clear: Not with a dry boring power-point presentation.  As one of the leading global professional services and consulting firms KPMG immediately set out to attract and hold employees through its new tools:  Through its dialogue picture the company wowed top students and future business leaders at recruitment trade fairs and at universities.  The 2 X 1 meter picture presented the complex topic of auditing, making the firm attractive to the viewer by clearly showing them the simple types and ways of career possibilities.  “In this way we are able to better get our info-material through the common mass to the best potential employee,” explains Roman Dykta, Manager for Recruitment and Marketing at KPMG.  

“With the dialogue picture we are taking a new path in recruitment and in this way making it absolutely clear from the start that we are innovative and we are looking for innovative workers.”  Developed and drafted by Ecke Hamburg.  The creative agency has been offering its products since 2005 to enterprises that need complex themes presented simply and clearly. Managing Director Tom Becker is happy to be involved in the recruitment branch for the first time:  Dialogue pictures are the ideal aid for any enterprise seeking to draw attention to itself and stimulate the interest of trainees and young executives.  They will suddenly realize how interesting and exciting apparently boring topics like auditing can be.” KPMG uses its dialogue picture at trade fairs, universities and in-company events.

VOLKSBANK IM HARZ USES DIALOGUE PICTURE FOR EMPLOYEE MOTIVATION

A training tool brings the strategy to life

Visualizing a friendly work environment, customers being greeted and taken care of, workers opening doors for one another – Volksbank im Harz has one clear goal: It wants to be the number one in its region.  How will it achieve this? Through highly motivated staff.  A dialogue picture is currently in use in all training to present the strategy and vision of the company.  The community bank in Harz has positioned itself as a member bank with a strong sense of community.  This was visualized as giant puzzle pieces being harmoniously assembled. “With the dialogue picture we are able to motivate our staff to join in discussions and involve them in upcoming changes,” says Jürgen Bartsch, Head of Private Customer Banking, explaining the sense behind this innovative training tool. 

“Our vision and strategy are made so much clearer and brought to life in such a descriptive manner that our workers are much better able to comprehend and implement them.” The dialogue picture was developed and drafted by Ecke Hamburg in cooperation with the consulting firm of Goldpark. The creative agency has been offering its products since 2005 to enterprises that need complex themes presented simply and clearly. Managing Director Tom Becker advises all firms to involve their workers in the change process. “A Power-point presentation often comes off as one-sided.  With our dialogue pictures the employee recognizes themselves where change is needed and how they can actively realize it.  That gives them a good feeling.”  Bartsch backs up this statement. The first training course with a dialogue picture was positive despite the hard times that banks find themselves in: “Our workers have shown in lively discussions that they are ready for change.” With our new strategy we are seeking out our promised path to success.”

The picture illustrates the broad range of products at one single glance.

Why do added-value programs make sense? Potential Affinion International customers experience that with one look. The world′s leading provider of added-value services uses dialogue pictures from now on for customer acquisition. The 2 x 1 m picture takes the viewer into a colorful theme park, in which various bonus services of Affinion International are displayed.

“We don′t want to unnecessarily waste the time of our potential customers, but instead convince them of our services in a simple and charming manner“ explains Ralf Uhlich, Head of Marketing, and hence illustrates the advantages of the new acquisition tool. “After a presentation with the help of a dialogue picture even someone who′s not in the topic is able to explain in a few words why our added value program is useful for his company.“

Above all the dialogue picture addresses banks that aim to make their account-offers more attractive with added services such as mobile phone-insurances or discounts for cinema, wellness or shopping. Tobias Bröning, Business Development Director of Affinion International is experienced in using dialogue pictures in distribution and judges: “The customers love it. They understand our message very quickly and are able to communicate it internally with the help of the dialogue picture without any problems.“

The dialogue picture was developed and designed by ECKE HAMBURG. The creative-agency offers their product since 2005 to companies that aim to visualize complex processes in a simple manner. Executive Wolf Wienecke is happy to see it being used in customer acquisition: “Dialogue pictures are the ideal tool to stand out against competitors and stay in the mind of potential clients. Our dialogue picture assures that Affinion International attracts positive attention from the start.“